One Round Square is a senior advisory and operating firm working with leadership teams at moments of change.
We help organizations sharpen their positioning, adapt to new technologies, and build the structures needed to grow. Founded by a former executive leader in branding and advertising, the firm combines strategic insight, hands-on execution, and access to senior talent across brand, technology, and operations.
What we do
Three capabilities designed to drive relevance, growth, and scale.
Brand Strategy & Transformation
Positioning.
Architecture.
Narrative.
Experience Design
Identity
Campaign Platforms
Event Strategy
AI-Driven Acceleration
AI Workflows
Team Upskilling
Pitch Automation
Working with the best clients and partners across
real estate, finance, culture, media, hospitality, and technology.
AWARDS & RECOGNITION
Cannes Lions 2025 — Gold & Silver (Billboard Arabia)
​40+ global awards across Cannes Lions, CLIO, Dubai Lynx, Effies, and ATHAR
Top 10 Agency in MENA — Lions Creativity Report (2024)
Regional Design Company of the Year — LIA Awards, London
“Most Innovative Digital Bank” — Global Banking & Finance Review (2019)
How we work
• Senior-led, high-touch engagements
• Advisory, fractional, or embedded models
• Tailored teams built per engagement
• Fast-moving, discreet, and outcome-focused
We work with startups, scale-ups, and established organizations, often at moments of transition.
Founded by
Lana Bdeir
A senior brand and transformation advisor with experience across Europe and the Middle East.
Navigating change or building something new? Let's talk.
