About Us
Founder-led advisory for brand, transformation, and growth
One Round Square is a senior advisory firm working at the intersection of brand, transformation, and culture. The firm partners with leadership teams navigating change, growth, and complexity across the Middle East and international markets.
Hi, I'm Lana
I'm the founder of One Round Square. I have over two decades of experience across design, brand strategy, digital marketing, and transformation, advising leadership teams in New York, London, and across the Middle East.
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My work sits at the intersection of strategy, creativity, and technology, with a strong focus on how brands evolve in complex cultural environments.
CULTURAL INTELLIGENCE
Transformation in the Middle East is not a direct extension of Western models. It requires cultural fluency, local credibility, and a deep understanding of how people, power, and institutions operate. Having lived and worked across Saudi Arabia, the UAE, Egypt, Lebanon, and Bahrain, I help global and regional leaders navigate this complexity with nuance, clarity, and respect for context.
EXPERIENCE AT A GLANCE
My experience includes:
• Advising founders and CEOs during growth, turnaround, and market entry
• Leading brand and transformation engagements across real estate, finance, media, culture, hospitality, and technology
• Building and scaling teams across advisory, agency, and operating environments
• Delivering work recognized by leading international award bodies
This allows me to operate comfortably at board, executive, and leadership team level.
How I work
Engagements are senior-led, hands-on, and discreet.
I work closely with leadership teams, often embedded during moments of transition, to ensure strategy translates into action and outcomes.
Support can take the form of advisory, fractional leadership, or short-term operational involvement, depending on what the situation requires.
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One Round Square exists to help leaders make confident decisions in moments that matter.